It is quite possibly the greatest day in the history of the internet, by our powers combined: this is the Net Perspective Blog.
Company blogging is something I used to regard as a lame attempt of a marketing department to seem hip or cool. Engagement and actual interaction with their target audience was the furthest thing from their mind, as it seemed that these marketing people saw blogs as this magic new fad where potential customers came out of nowhere to read just because it was a blog. For a while this may have been partially true; however, these marketers soon learned their folly as traffic never materialized and their 'blogs' were poked fun at by the masses.
A few blogs stand as a shining example to corporate blogging. In these blogs I find frank discussions of marketing methods, internal insights to design and engineering decisions, and informative posts that not only help me in my own endeavors, but show off the competency and creativeness of the individuals that make up the company in question.
I wanted to show off too!
As a result, I'm proud to present to you the Net Perspective company blog. You can expect to hear from myself on programming and server side related issues, from R.A. Ray on design related topics, and you may even hear occasionally from our team on topics of interest.
5 brave souls have spoken.
Net Perspective’s Blog » Blog Archive » Publishing and Purpose
[...] of transparency and marketing are certainly at the forefront, but as my colleague alluded to, the overriding purpose of this space is still largely amorphous. The simple answer is that we have [...]