Issues of transparency and marketing are certainly at the forefront, but as my colleague alluded to, the overriding purpose of this space is still largely amorphous. The simple answer is that we have things we want to communicate to the (for now) faceless public and a vehicle for doing so became a necessity.
I Don't Live to Write, But…
The written word is probably the articulate human's most powerful tool for idea conveyance. Generally free as it is, in the best cases, from aesthetic bias, tonal slanting, and other trappings of the spoken word, these objective little marks have the power to influence ideas and ideals for centuries or even millennia. It's a wonderful system.
This isn't the world I live in really. In my world, someone else is usually doing the writing and my job is to get you to read it or buy it and, we hope, respond to it. My role is to help tell someone else's story.
This project therefore, is enormously cathartic. Here I get to tell my story, which really means our story, as much with the visually communicative as the textual. Designing for oneself is quite revealing and not a little autobiographical.
The maiden design for this site is unlike anything I've constructed before. The layout is almost purely typographic, the inspiration for which comes in no small part via Jason Santa Maria's recent redesign of his own blog. Not that I'm trying to do what he is; our purposes are too dissimilar. But, that which is both beautiful and might someday be considered revolutionary should be lauded. So we laud.
And also we design, and develop, and build, and grow for these are the things for which we were reared. In time we hope to make this almost inherently obvious.